First rule of promo: always provide a link!

Rule #1 of promo:

Promo_101_1

If you’re already rolling your eyes at me for stating the bleeding obvious please click away now. This post is not for you. But I’m amazed how often I see people breaking this golden rule.

Don’t post something that says, “My new book is out today!” with a picture of the cover, or a beautiful graphic, but with nothing to click on.

Promo_101_2

People are busy and you want to catch their attention. Most people won’t bother to go and search for your book unless they are a die-hard fan, but if you make it easy for them to click through to the sales site they might be tempted to buy it.

Preferably post a direct link to a sales site rather than a link to your blog because it’s less effort for the potential reader (the less clicking they have to do the better). I prefer to link to Amazon because it’s a one-click purchase there. You want to make it as easy for your potential readers as possible to buy your book!

The other reason you want to provide a link in your social media post, is that people are more likely to share it. There’s not much point sharing a post of someone else’s book cover, no matter how beautiful it is. But if there is a link to pass on, then people are more inclined to hit RT/share and spread the word.

Advertisements

About Jay Northcote

Author of LGBT romance. Trans (he/him), Parent, cat herder, professional procrastinator.
This entry was posted in marketing and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s